Conversion Jam #3 - Banner

10 september 2013

Conversion Jam kommer till stan igen, den här gången den 10e september – Mark it in your Calendar! 350 konverteringstokiga deltagare möter de bästa internationella talarna på Marriott Courtyard i Stockholm.

Program – 10 september 2013


09.00 – 09.10 Chief Conversionista welcomes You!
09.10 – 10.00 Brian Massey – Opening Keynote “Killer Conversion Copy”
10.00 – 10.30 Craig Sullivan – Toolkits and Tips of the Conversion Pros

In this session, Craig will be sharing the Toolkit used by the best Conversion Optimisers out there. What tools will help you most? What can you get for free? What gives the most insight? He’ll also share conversion and analytics tips from around the world in 2013 – stuff that’s easy to do and has a big payback. With practical takeaways, links, resources and examples – you can start making your own toolkit for higher conversion tomorrow

10.30 – 11.00 Break – There’s nothing like the smell of Coffee in the morning
11.00 – 11.30 Case Study #1 – Presented by Apptus

About 50% of the top 30 largest online retailers in Sweden use Apptus for automated relevance and behavioral merchandising. In this seminar, Apptus will share some of their key insights and experiences, drilled out of the gathered behavioral data through different phases of the user journey.

11.30 – 12.00 Ton Wesseling – How to win at online optimization

Do you know what’s so great about working in an offline store? It’s a day by day communication skills training. You get to meet customers everyday and can improve how you and your team service them. Online it should be the same story. You want to learn how to optimize communication. Continuously: with short-term and long-term results. Winning at online optimization is a mixture of data and psychology. I’ll show you the methodology and the results.

12.00 – 13.00 Lunch
13.00 – 13.20 Case Study #2 – Presented by Whisbi
13.20 – 13.50 Chief Conversionista – The State of Conversion

What’s hot and Whats’s not och vad kan vi förvänta oss i framtiden

13.50 – 14.10 Break
14.10 – 15.20 Testfest – 5 rapid Case Studies

  • IDG
  • Compost
  • ServiceFinder
  • Shape Up Club
  • Fyndiq
15.20 – 15.40 Break
15.50 – 16.10 André Morys – Don’t call it ‘Conversion Rate Optimization’
16.10 – 16.50 Nathalie Nahai – Culture and its influence on websites

In this presentation, we’ll explore how Hofstede’s dimensions can be used to profile your audience, and discover which website elements and psychological techniques work well across specific cultures.

16.50 – 17.00 Farewell and come again!

Alla presentationer från CJAM3

Här har du samtliga presentationer från Conversion Jam 3 – videos, intervjuer samt alla slides. Enjoy!

Brian Massey (US)

Brian Massey calls himself The Conversion Scientist and he has the lab coat to prove it. He is the founder of Conversion Sciences, a company that refines websites to get more revenue and leads from existing visitors. He is the author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist, an international speaker, columnist and teacher.

Brian’s presentation

Brian’s slides

Interview with Brian

Nathalie Nahai (UK)

Nathalie Nahai

Nathalie is an award-winning speaker, Web Psychologist, and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion’ (Pearson).

With a background in psychology, digital strategy and web design, she is one of the few leading voices in this field to have both academic and hands-on experience in engineering online persuasion.

Nathalie helps businesses to psychologically optimise for better engagement online, and lectures internationally on the subject of Web Psychology and Online Influence (audiences include eBay, Ogilvy and Lund University). She also writes for national publications such as the BBC and The Guardian, and runs a bi-monthly blog at Psychology Today.

Nathalie’s presentation

Nathalie’s slides

Interview with Nathalie

Craig Sullivan (UK)

Craig Sullivan

Craig has been blending UX, analytics, Lean, Agile and Conversion Optimisation since 2006 and has been building teams, launching products or overhauling them for almost 12 years. He optimises stuff.

Websites, Businesses, Retail and Global E-commerce Brands – companies like LOVEFiLM, John Lewis, Autoglass, Waitrose, Belron, Ocado and more. His job – shifting the needle on conversion and revenue – and netting over £400M in per annum uplifts.

He tweets on topics like UX, Neuropsychology, Mobile technology, Persuasion, Copywriting and more as: and is rated as a top speaker by delegates because of his knowledge, engaging presentation style and practical tips you can take away and use.

Craig’s presentation

Craig’s slides

Interview with Craig

André Morys (DE)

André Morys

André Morys is the founder and CEO of Web Arts AG, a german based company specializing in conversion optimization. André is a contributing author for several German ecommerce magazines and is a blogger and publisher of His work focuses on neurosciences and behavioral economics to increase the persuability of ecommerce systems.

André’s presentation

André’s slides

Ton Wesseling (NL)

Ton Wesseling

Ton Wesseling () is a very experienced online optimization specialist, being around in this field for over 12 years now. Well known for initiating the leading Dutch Analytics & Conversion magazine and recently started European focused knowledge sharing platform: Ton has always been among the highest rated speakers upon conferences. Like no other he is able to combine theory with real life cases. He has earned a lot of money for his clients and likes to share the knowledge of how, with you, the audience. Make sure you meet this barefoot presenter, skilled DJ and chief optimization officer from award winning consultancy agency Online Dialogue.

Ton’s presentation

Ton’s slides

Interview with Ton

John Ekman (SE)

John Ekman

John Ekman har arbetat med Internet sedan 1996 och varit ansvarig för alla aspekter av att driva och växa lönsamma Internet-företag. Hans erfarenhet har vuxit till en hälsosam blandning av strategiskt beslutsfattande och dagliga driftsfrågor. Sedan 2009 driver han företaget Conversionista! som hjälper andra företag att öka konverteringsgraden och maximera effekten av besöken på sin webbplats.

John’s presentation

John’s slides

Meet The Experts

En ny, inte-att-missa”-feature till konferensen: Meet the Experts – en egen privat session med en av världens främsta konverteringsexperter. CJAM3s talare finns på plats under rasterna i Meet The Experts-rummet.

  • Brian Massey
  • Craig Sullivan
  • Ton Wesseling
  • André Morys
  • Nathalie Nahai
  • John Ekman & Team Conversinoista

Text- & Copyexperten Anna Hass finns även på plats för att svara på alla frågor som rör webcopy.

Få reda på varför dina besökare inte gör som du vill: vad det är på din sajt som hindrar dom från att köpa din vara eller tjänst. Och vad du ska göra åt det.

OBS! För att Alla ska få tillfälle att träffa en Expert kör vi det här året en 15 minuters timelimit.

Mer om Anna Hass

Anna Hass @glimra är textexpert, och tar fram användbara effektiva texter. Ord och text är normalt en viktig del av ditt gränssnitt till kunden. Sedan 1999 förbättrar Anna Hass webbplatsers konvertering, genom att anpassa texternas tonalitet, innehåll och struktur till målgrupper och syften. Hon driver textbyrån Expressiva, som redigerar, skriver, utbildar och håller workshoppar.

Sponsor presentations

Apptus – Michael Mokhberi


Fyndiq – Fredrik Norberg

Shape Up Club – Simon Dahla (Conversionista)

Compost – Robert Kimber

Service Finder – Johan Nyberg (Conversionista)

IDG – Simon Dahla (Conversionsita)

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