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About Elin

Elin började sin bana inom Medie- och kommunikationsvetenskap, men insåg att analys är grunden till bra webb och vidareutbildade sig till webbanalytiker. När hon dessutom fick upp ögonen för konverteringsoptimering var hon fast!

Posts by Elin Linde

  • Optimizely VWO Optimize


    Optimizely X and VWO’s new CRO platforms vs. Google Optimize 360

    Optimizely, VWO and Google has updated their A/B testing tools - we want to clarify differences and highlight what's important to you. See the differences here:

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  • Mobil Ehandel: viktigare och viktigare


    Mobile e-commerce, Just f* Do It – Christmas edition

    40 % of e-commerce sites will not Christmas decorate their sites - is that smart? What does data and web psychology say? This is how you optimize your site in December.

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  • a/b-testa i december

    A/B-testing E-commerce

    This is why you should NOT A/B-test in December

    Why? The A/B-test in December is stupid, we show why: save your business from lost time, wrong decisions and losing customers. Do this instead!

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  • choice

    E-commerce Long tail of conversion

    Choice Overload – 4 ways to make it easier for customers to choose (and be happy with their choice)

    How do the choices you are exposed to affect purchasing behavior? We describe consequences and 4 ways to facilitate the choice of the customer

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