Every web marketer knows (or should know by now) that web forms in checkout, sign up or any other registration process play a big role in the conversion funnel.
Yet, not so many web marketers out there are aware of the fact that what can really make the difference in conversion rate is how well error messages in web forms are handled.
A bad handling of error messages in forms is like saying NO to your customers, while you could say YES. On the other hand, great error messages can dramatically increase your conversion rate.
This is a guest post published by Chief Conversionista on the Uxmagazine.