Get in line for 2017

Scandinavia’s Conversion & Growth event
– Stockholm 22 Sept

Directional Cue

Conversion Jam is about you selling more online. We bring handpicked, recognized speakers – all listed among the best in the world! We want YOU to master THEIR methods and learn web psychology.

This is actually the third largest conversion event in the world, and it’s growing to 700+ attendees. A must-attend for UX, Marketing and Online Managers.

Why CJAM has an awesome 98 % satisfaction rate?

  • Learn – Master – Do

    Master the process that the pros use. There is no yada yada inspiration to it – pure learning.

  • 1700 people over 5 years

    And they’ll come back to network with the heaviest growth profiles and like-minded.

  • We sold out every year!

    The bad news – the venue has a limit. Get the keynotes in time.

  • No sales talk on stage

    We have sponsors, but not on stage.
    What? Yes. Really? Yes.

View 2016 year’s keynotes or save 1000 kr for 2017 year’s event

Experts will leave you like:

Goodbye guesses.
Hello money!

  • Godfather of Conversion
    Bryan Eisenberg [Keynote]

    – Co-author of the Wall Street Journal, USA Today, Business Week and New York Times bestselling books.

  • CMO of Banana Splash
    Talia Wolf [Keynote]

    – Expert in consumer psychology and emotional targeting, listed as one of the most influential CRO voices.

  • Really? Yes.

    Top 3 Conversion Expert
    Karl Gilis [Keynote]

    – Best UX comedian of the year AND announced top 3 Optimizer in the world. Seriously? Yes, true that.

World’s BEST Speakers of Conversion Optimization
– brought to Stockholm:

Scroll depth of Conversion JamScroll depth of Conversion Jam

Bryan Eisenberg

Bryan Eisenberg (US)
– Secrets of how Amazon crushes the competition

“Founder” of CRO, top 10 user experience gurus in the world, a co-writer of the Wall Street Journal, Business Week and New York Times. Oh, and co-founder of IdealSpot.

Bryan is known as being the godfather of CRO, as well as a celebrated speaker and author. For over 15 years he has helped small, medium and large B2B and B2C companies like HP, Intel, Overstock, NBC Universal, and hundreds of others to craft accountable digital marketing strategies. He was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010. He is also the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.

Talia Wolf

Talia Wolf (ISR)
– Web psychology, emotional targeting and your beloved mobile?

Specialized on web psychology, one of the most influential voices in conversion optimization, Chief of growth at Banana Splash and, and, and…

Talia is a conversion optimization expert that focuses on optimizing websites and customer journeys using emotional targeting, consumer psychology and behavioral data to generate more revenues, leads, engagement and sales. She is also a frequent speaker at Optimization conferences and was recently listed as one of the most influential voices in Conversion Optimization!

Karl Gilis

Karl Gilis (BE)
– Don’t do anything on your web you wouldn’t do on a first date

Best UX comedian of the year! And top 3 most influential Conversion Optimization Experts in the world. That should do as an introduction.

Karl is head of Marketing at AGConsult, a world known speaker on the topic and large company educator. He is a UX and Conversion Optimization expert, who recently was listed as nr 3 most influential CRO experts in the world by PPC Hero. He was also named the best UX comedian of the year.

Linda Bustos

Linda Bustos (CA)
– Top 10 mobile e-commerce UX challenges

She’s like the planets ecomm guru: She has helped the best, written for the largest and about to publish a research of 500 US top ecomm mobile sites… DAMN girl.

Linda has consulted to some of he most exciting e-commerce companies in the world (Google, Intuit, Dell, Etsy, Sony…), she is the co-founder of the e-commerce advisory firm Edgacent, a former author of the #1 e-commerce blog GetElastic, currently the author of the upcoming book Ecommerce Illustrated, and blog of the same name at Oh, and nowadays she is doing heavy researches: She has surveyed and analyzed the mobile experiences of the Internet Retailer 500 (US top ecomm sites). Guess if we are cracking up for the outcome?!

Martijn Scheijbeler

Martijn Scheijbeler (NL)
– 200 tests a year, the high velocity real deals

Marketing Genius at The Next Web – one of world’s largest publications. A marketer is about to teach you heavy testing, not to miss for… anything else.

Leading Marketer at The Next Web, responsible for the execution of their marketing strategy involving: audience growth and engagement, marketing analytics, product and data across all projects related to The Next Web: Deals, Academy, and Conference.

Brian Dean

Brian Dean (DE?)
– How to create content that converts 2016

Founder of Backlinko, growth hacker and SEO expert. And when it comes to link building, he is the best in the business. He would know of content, right?

Brian is an internationally recognized entrepreneur and SEO expert. He specializes in providing marketing professionals and entrepreneurs practical strategies they can use to get more search engine traffic. And remember Neil Patel from last year? He recognized Brian the best link builder in the business! How’s that for a word?

Annie Cushing Conversion Jam

Annie Cushing (US)
– Top 7 ways to sabotage your Google Analytics data

Ever heard of Annielytics? Or the free Google Doc named “Hundreds of free tools for marketers”? Yeah, that’s her. And you do want to listen to this session.

Annielytics? The term actually started as a joke and kind of stuck because her name is Annie, and she really grok on data, especially web analytics data. It’s almost as if she became one with data. To clearify: Annie is her name and Annielytics is the name of her business. Specialties: Web analytics, SEO, PPC, social media, and competitive analysis. And a GENIUS on stage.

Thomas Tonder Conversion Jam

Thomas Tonder (FR)
– How to design e-commerce the not boring way

E-commerce hacker and optimizer of Salomon and Ellos. In 2016, e-commerce is still frustrating for professionals – you feel us? Containing several cases he will shift that.

Thomas is an independent UX designer expert in e-commerce and conversion rate optimization. Happy french living in Helsinki, he works with digital businesses worldwide to boldly improve their profit and customer experience. Why should you care? Because Salomon and Ellos did.

Unn Swanström Conversion Jam

Unn Swanström (SE)
– One click & nothing to purchase; redefining news media cro

UX design at Aftonbladet, Expressen, Thomas Cook, Netlight… (catch your breath)… IT woman of the year, organizer of The Code Pub… In charge of User Research at Mic.

A lover of great UX design (that converts) and the Organizer of The Code Pub (100% female hackers – we love!). She has created her own framework for how designers should approach personalization and great mobile user experience! That since her work with Aftonbladet and Expressen. 2015 years IT woman of the year, and oh, she loves making juice and spray painting flea market finds.

Conversion Jam Unannounced

As if that wasn’t enough…
– We will add surprises on the day!

Come and save humans from bad conversion rates and websites that suck.

Naah, you’ll have to be there to find out.




Djurgårdsslätten 43-45, 115 21 Stockholm

View map


  • Doors open at Cirkus

  • Bonus session with your morning coffee
    3 easy start methods for personalisation which made EasyJet & Tivoli increase conversion.
    Speaker: Mårten Bokedal, Marketing Executive, Sitecore

    Bonus session again! Happy days.
    The future of web: how Personalization will redefine user expectations.
    Speaker: Hazjier Pourkhalkhali, Optimizely

  • John Ekman – Chief Conversionista
    Welcome. Let’s START!

  • Bryan Eisenberg – The Godfather of CRO

    Secrets of how Amazon crushes the competition

    Amazon is 10 years ahead of the curve! Whoot? How? Their customer-focused optimization is relentless. Would you like to Learn – Master – Do? Naaw? Yes? Would you? Silly, of course you would. This session will leave you… replete.

  • Unn Swanström

    One click & nothing to purchase; redefining news media cro

    Imagine you have nothing to sell – What conversion to you optimize for? With insights from Swedish GIANTS Expressen & Aftonbladet you’ll learn News Media Online Optimization.

  • Morning break – There’s nothing like the smell of Coffee in the morning!
    Demo: See how SJ, Philips, TUI & Vodafone uses user feedback and increases conversion.
    Moderator & Cases from: Usabilla

  • Brian Dean

    How to create content that converts in 2016

    He grew his newsletter list to over 65,000 loyal subscribers. Learn – Master – Do the exact strategies he used. And still uses. He’s smart this one.

  • Talia Wolf – Most influential CRO voice

    Web psychology, emotional targeting and your beloved mobile?

    Web psychology, hellelujah! Mobile visitors have completely different emotional and behavioral needs, lets not use responsive design shall we? Time to show you why.

  • Lunch
    + Bonus session at 12:30: Using machine-learning to supercharge your analytics
    Speaker: Paul Yallop, SessionCam

  • Annie Cushing

    Top 7 ways to sabotage your Google Analytics data

    Site owners set up their Google Analytics account with full expectations. The reality face slaps you with common ailments that challenge the health of that data. Learn what, why and how to avoid they wreak havoc with your data – In plain English. Not analytish.

  • Martijn Scheijbeler

    200+ tests a year, the high velocity real deals

    10 to 200+ tests yearly, requires tools and processes. Sweet, we get to learn ’em. But foremost, testing at high velocity leaves you floored with test learnings. Ready?

  • Afternoon break

  • Thomas Tonder

    How to design e-commerce the not boring way

    Awesome experiments from Ellos & Salomon coming up, with creative methodologies! E-commerce shouldn’t be frustrating for professionals – nor boring for users. Give it to us Tom!

  • Linda Bustos

    Top 10 mobile e-commerce UX challenges

    US top 500 e-commerce mobile sites were analyzed by her, it will turn into a awaited book. Like – there’s no place on earth you can go to get the same insights she will deliver.

  • Afternoon break

  • Free & Exclusive session – But only today!

    This is a surprise standup which obviously is limited to only attendees of Conversion Jam.

    About that… Naah, you’ll have to be there to find out. Time is ticking.

  • Karl Gillis – UX comedian of the year

    Don’t do anything on your web you wouldn’t do on a first date

    AB tests and UX cases, lets start small to achieve big (*flirt*). Grab a coffee and let’s huddle over those initial but crucial change makers. You’d be surprised…

  • John Ekman — Chief Conversionista
    See you next year!

  • Conversion Jam Bar!

Include Workshop – for REAL change makers

Choose 1 of 3 optional workshops, and sit down with the ones who increased most sales in the world. Evaluate and discuss YOUR web and come to actionable changes for improvement.

Work with the best in the industry for half a day!

You will be able to choose from 3 possible workshop sessions. We will ask for your choice later on.

1. Buyer legends with Bryan Eisenberg
Beyond The Persona: How Buyer Legends Improve communications, execution, and testing with stories that clarify and motivate your customer’s journey.

2. Trouble Shoot your Analytics data with Annie Cushing
Annielytics is a well known analyst, with several years experience with the largest companies out there. Before the workshop you will be given the option to send her questions, preferred topics, your own data challanges or whatever, and you will together on the day dig it through!

3. Get feedback and live critique on your own site
…if you dare, with Talia Wolf, Karl Gillis and Thomas Tonder. To be fully prepared you will be given the option to send them your known challenges on forehand, to be able to really deep dive and solve your sites issues on the day.

When: 23 September
Where: C HQ – Luntmakargatan

Sounds like a well spent day? It sure does to us.

(event passed) View presentations

Limited – Will be sold out

Workshop moderators (3 optional tracks)

Bryan Eisenberg at Conversion JamGodfather of CRO
1. Buyer Legends Process

Annie Cushing at Conversion JamAnnielytics
2. GA Trouble Shooting

John Ekman at Conversion JamChief Conversionista
John Ekman (SE)

Talia Wolf at Conversion JamWeb psychologist
3. Feedback on your site

Karl Gillis at Conversion JamUX specialist
3. Feedback on your site

Thomas Tonder at Conversion JamE-comm specialist
3. Feedback on your site

Workshop includes

  • Web psychology
  • Conversion focused UX Design
  • Others (competitors?) fuckups
  • Practical insights
  • Copywriting for Conversion
  • Experienced Pro moderators
  • A/B-testing
  • Customized for YOUR e-commerce or lead-gen page

(event passed) View presentations

Limited – Sold out last year


Optimizely at Conversion Jam
Usabilla at Conversion Jam
SessionCam at Conversion Jam

Zalster at Conversion Jam
Sitecore at Conversion Jam

Triggerbee at Conversion Jam
Hotjar at Conversion Jam
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