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Landing pages that Convert

The basis for a world class conversion rate is answering the four questions visitors have when they come to your website:

Question 1 – Am I in the right place?

Question 2 – Do you have what I need?

Question 3 – Can I trust you?

Question 4 – How do I get to closure?

Answer these four questions effectively and you have a new client, a conversion. But if you fail any of them your competitors get a new customer.

The four questions are described in more detail in our blog that you find here .

Rank your landing pages here
= learn what to optimize

Conversion at the speed of light

Studies show that:

  1. The brain forms a first impression whether to trust a site or not during the first 50 milliseconds (that’s a tenth of half a second!)
  2. The visitor has decided whether to trust a site within 0.5-2 seconds
  3. The average visitor gives a site 4 seconds to decide whether to stay or click away.

Therefore one must be very clear about what they offer and how to resolve customer requests or problems.

Start with a clear title, slogan or “tagline” that simply sums up what you offer. Place the top of the page so that it is among the first things the visitor sees. Use a large font with good contrast against a simple background.

Making an efficient layout for landing pages

There are a number of excellent articles and tools to find a good disposition on landing pages.

We usually recommend:

  1. The Nieahaus Wireframe Model (Closed Loop Marketing)
  2. The Anatomy of a Perfect Landing Page (KissMetrics)

If you have a landing page containing a form and want to test different options for content and layout, we suggest that you start with the following:

  1. Test the copy of the headline above the form
  2. Test finished buttons
  3. Test Button vs. embedded shape directly on the page
  4. Test the number of fields in the form

Read more about content of great landing pages.

Learn more!

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