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The Secret Behind the Success of the DollarShave Video

Conversion Conversion Rate

The launch Video for DollarShave Club is one of this spring’s hits in social media (30,000 likes) and on Youtube (4.5 Million views). The Dollar Shave video went mega viral because it is “funny”, right?

To understand why and how it is funny you need to break it down and analyze what motional strings it is playing. Only then will you truly understand its success.

This is a Guest Post by Conversionista at You can read the whole post here:

The Secret Behind the Success of the DollarShave Video 

If You haven’t seen it you can watch it here. Is it any good? No, It’s F***ing great!

About John

John är galet passionerad av att förbättra Konvertering och Konverteringsgrad. Han har lång erfarenhet av att Optimera Affärsutfallet för online-företag och är grundare av Conversionista! - nr 1 på Online-konvertering i Sverige.